Vector89: Beyond marketing

Marketing is much more than selling a product or a service. It is the channel companies need in order to do business successfully. That idea is very clear to Perla Angélica Colión, CEO and founder of Vector89, a digital marketing agency based in Monterrey, but with a presence in the United States, Colombia and Argentina.

With a team made up mainly of women, this agency sets out to give its clients the best possible experience: that they feel accompanied, heard, and that they understand every step of their process.

“That has a direct impact on results, because when the client trusts the process there is continuity, decisions are made faster and execution improves. And in the end, continuity is what makes marketing really work.”

Perla Angélica Colión

Sure steps

Keeping structure and staying focused on results is another of the pillars Vector89 works on.

The work is almost clinical: precision with a minimal margin of error, learned from the doctors who were their first clients. Today, now that they have mastered high standards and solid processes, they work in a more agile and faster way, without losing perspective.

“We are focused on automation, processes and artificial intelligence in order to deliver results faster, but with the same level of excellence.”

Perla Angélica Colión

The differentiator

While the agency works with clear processes and in constant communication with its clients, there are a couple of extra components that make all the difference.

Although data and clear objectives provide precise information that lets them understand where to point the product, Perla and her team add a very human component: psychology.

They also use tools such as numerology to better understand the person behind the business — their purpose, their communication style and what they genuinely want to build.

“That allows us to create a more authentic message and a more coherent brand. We align communication, identity and results so that growth feels natural, but also measurable.”

Perla Angélica Colión

Expert advice

These days, the main challenge for companies is not only to sell: it is to sell fast and without friction.

Perla compares it to Formula 1: the winner is not the one who simply floors the accelerator, but the one who has the car, the team and the strategy to get there first.

That is why expert guidance can make the difference between selling something and making that sale the thing that grows and sustains the business.

Today the trend is to offer something more than a short video: although short video works, creating genuine content aligned with the person behind the brand is what makes it compelling.

Audiences are also more interested in live social commerce, where watching and buying happen in the same interaction, as already happens on TikTok.

On top of that, using artificial intelligence to make purchase decisions is more and more common. So the challenge is not only to make content go viral, but to think omnichannel and be present at every point where the consumer discovers, evaluates and decides.

Expanding

From its new location in California, in the United States, Vector89 is committed to learning from the business environment and the innovation ecosystem of that state.

The goal is to bring back to Monterrey all of that learning and the best strategies, so that local companies succeed.